Cookie Policy
What cookies we use, why we use them, and how to control them.
What is a cookie?
A cookie is a small text file downloaded onto your device when you visit certain websites. Cookies help us recognise your device, understand how the site is used, and improve it. This policy should be read alongside our Privacy Policy.
Categories of cookie we use
We use the minimum set needed to run the site, understand how it performs, and measure our marketing. Cookies fall into three categories:
Strictly necessary
Required for the site to function. These do not require your consent.
| Cookie / storage | Source | Purpose | Retention |
|---|---|---|---|
ih_consent | Invisible Homes | Stores your cookie choice. | 1 year |
firebase-heartbeat-database | Firebase | Detect spam and protect the site. | Persistent (IndexedDB) |
firebaseLocalStorageDb | Firebase | Keeps you signed in. | Persistent (IndexedDB) |
__cf_bm, cf_clearance | Cloudflare | Set only when our security service checks that a visit isn't from a bot. | 30 minutes |
Analytics
Help us understand how visitors use the site so we can improve it. Set only with your consent.
| Cookie | Source | Purpose | Retention |
|---|---|---|---|
_ga, _ga_# | Google Analytics | Distinguish unique visitors and sessions across devices. | 2 years |
ih_aid | Invisible Homes | A random ID that tells us which of our pages you saw before joining, so we can see which pages and campaigns lead people to sign up. If you join, it's linked to your account. | 13 months |
Marketing
Used to measure the effectiveness of our advertising. Set only with your consent.
| Cookie | Source | Purpose | Retention |
|---|---|---|---|
_gcl_au, _gcl_ls | Google Ads | Measure ad performance and conversion rates. | 3 months / Persistent |
ads/ga-audiences | Google Ads | Re-engage visitors likely to convert. | Session (pixel) |
_fbp, _fbc | Meta Pixel | Measure ad performance and reach people on Meta platforms. | 3 months |
Your consent
When you first visit the site we ask whether we may use analytics and marketing cookies. Neither is set until you say yes. We store your answer in the ih_consent cookie for up to one year, then ask again. We also keep a record of each answer for two years as proof of your consent: a random ID, what you chose and when, and nothing that identifies you. You can change your answer at any time using the button below or Cookie settings at the foot of every page.
You can also withdraw consent at any time by clearing your cookies in your browser, or by emailing us at [email protected]. Withdrawing consent does not affect the lawfulness of processing carried out before your withdrawal.
How to restrict or delete cookies
You can delete and block all cookies from this website at any time. Please note that doing so may impact site functionality.
Most browsers allow you to refuse or delete cookies from your browser settings:
For general guidance on managing cookies, visit AllAboutCookies. To opt out of being tracked by Google Analytics across all websites, visit the Google Analytics opt-out tool.
Changes to this policy
We may update this Cookie Policy from time to time. The "Last updated" date at the top of this page reflects the latest revision.
Contact
If you have questions about cookies or how we process your information, email us at [email protected].