Invisible Homes Journal

Perspectives on the private market.

Intelligence, opinion and analysis on prime London property — off-market and beyond.
Recent articles

From the journal

Rightmove data — Missing prime London sales | Invisible Homes
off-market

Rightmove data — Missing prime London sales | Invisible Homes

21 July 2026

Discover why portal data and Rightmove data understate activity in prime London. Analysis of off-market sales, headline distortions and what the numbers omit.

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Off‑market property valuation — evidence & comparables | Invisible Homes
off-market

Off‑market property valuation — evidence & comparables | Invisible Homes

21 July 2026

Discover how to value a property without portal comparables by using Land Registry history, per‑sq‑ft benchmarks and private-sale comparables held by agents.

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Off-market sales — London agency trends | Invisible Homes
off-market

Off-market sales — London agency trends | Invisible Homes

21 July 2026

Browse analysis of London off-market sales and how top agents secure instructions.

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Chelsea to Chiswick — private buyers' demand in 2026 | Invisible Homes
off-market

Chelsea to Chiswick — private buyers' demand in 2026 | Invisible Homes

12 June 2026

See the shape of private demand across west and south‑west London in 2026, based on Invisible Homes' off‑market search data and partner agency listings.

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Off-market prime London — Market shift | Invisible Homes
one in four prime london homes now sells off market

Off-market prime London — Market shift | Invisible Homes

4 June 2026

Discover why 1 in 4 prime London sales now occur off-market, based on Hamptons research.

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Off-market buying — patience, preparation | Invisible Homes
buying off market property in prime london

Off-market buying — patience, preparation | Invisible Homes

14 May 2026

Discover a practical guide to off-market buying: detailed timelines, negotiation tactics and why patience and preparation matter.

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Off-market property sales — Benefits and trade-offs for sellers | Invisible Homes
what sellers gain and give up when they go off market

Off-market property sales — Benefits and trade-offs for sellers | Invisible Homes

28 April 2026

Discover the practical benefits and trade-offs of selling off-market. Explains privacy, pricing impact, marketing control and risks for vendors of UK homes.

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